Google Adwords (PPC) Training

Google (SEO) Certification Training

Google Adwords PPC Training

Google Adwords is a simple and effective platform that lets advertisers advertise their businesses on Google and it's advertising network. Businesses can display their ads in search results on searching certain keywords in order to reach their target audience. It helps them to grow their businesses much faster than otherwise. Advertisers need to only pay per click on the ad. Google Adwords Certification is a recognition from Google given to individuals who excel at Adwords and online advertising. Cyberoid Technologies (a training division of Nestsoft Technologies) is a first-runner in Google Adwords (PPC) Training in Kochi.

A well optimized AdWords marketing campaign can work much faster for a business to get a lot coveted first spot in seek. Google AdWords is the world’s largest advertising platform. In terms of its targeting options, increasing web traffic, reach, and reporting. In quick, the scope is actually huge for everyone who loves demanding situations.

Scope and career prospects

  • We help students become a qualified SEO Analyst.
  • All of our students have successfully placed in top IT companies in India and abroad.
  • Scope as a Adwords expert is huge if you master it and keep up to the changing trends online. We help you do that and more.
  • Adwords Certification brings more clients as it is a proof of expertise.
  • Companies are always on the lookout for skilled PPC experts who can boost their businesses.

Features

  • We provide practical training through live projects in Google Adwords.
  • Best Digital marketing work-based certification course.
  • Our professional program can help you become an expert in Google Adwords.
  • Our training is designed for web designers, corporate marketers and even students to help them kickstart or grow their career further.
  • Our experienced employees teach using real client projects instead of the regular classroom model.
  • We provide advanced theoretical and practical knowledge in handling projects.

Fee

  • Affordable Pricing with easy installment options
Syllabus
  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking



Meet a Few of our Industry Experts in Kochi 🚀 Your Pathway to IT Career

Contact Name: Stalinkumar

Mobile: +91 91884 77559
Location: Kochi
Qualification & Skills: Graduate, Teaching Illustration Animation Graphic Design UIUX Design  more..

Contact Name: Sivachandran

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: Bsc computer science, Python django html css js MySQL postman python full stack  more..

Contact Name: Abusema

Mobile: +91 94975 90866
Location: Kochi
Qualification & Skills: BCA, I have got 3 5 years of hands-on experience in Flutter building both mobile and web apps I work a lot with MVVM architecture Firebase REST APIs and local storage  more..

Contact Name: Srijib

Mobile: +91 94975 90866
Location: Kochi
Qualification & Skills: Bsc, Log analysis Burpsuite Metasploit Nessus Python C SQL Threat analysis Splunk SIEM   more..

Contact Name: ALIM

Mobile: +91 94975 90866
Location: Kochi
Qualification & Skills: Post graduation in Statistics, R Python SPSS Data Manipulation with dplyr and tidyr Internship in Data Science  more..

Contact Name: GOVIND

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: M.Tech, I’m interested in the role you posted: Web developer Based on my experience as Leetcode(Solved 730+ problems) || GFG(Solved 340+ problems) || Nit Durgapur || Gate CSE SCORE 535 ||  more..

Contact Name: Prathibha

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: MBA HRM, Having 3 year experience as Sales coordinator recent experience as Business Development Manager   more..

Contact Name: Satya

Mobile: +91 94975 90866
Location: Kochi
Qualification & Skills: MBA, Skilled in C C++ Python SQL R AWS GA4 Power BI Tableau SPSS Magento Shopify; experience in IT process automation PL SQL development digital marketing SEO data analytics and product  more..

Contact Name: Vivek

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: B. TECH, With 14 years of experience in software development using NET technologies I have successfully developed and delivered various projects involving ASP NET C# Web REST APIs and scalable backend solutions  more..

Contact Name: Payal

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: Bachelor of Engineering, HTML5 CSS3 Sass Tailwind CSS JavaScript JQuery Bootstrap Angular Framework Laravel React TypeScript Material Bootstrap UI   more..

Contact Name: Abin

Mobile: +91 94975 90866
Location: Kochi
Qualification & Skills: BCA, Networking fundamentals Subnetting Routing protocols (e g OSPF EIGRP) Switching concepts VLANs (Virtual LANs) WAN (Wide Area Network) technologies Troubleshooting techniques Understanding of TCP IP Familiarity with OSI model Basic  more..

Contact Name: Shubham

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: Bachelor degree in computer application, Operating Systems: Windows Proficient in Java Python HTML CS and JavaScript Fundamental of Computer Understanding of data structures and algorithms Tools: Eclipse NetBeans PyCharm  more..

Contact Name: Agyeya

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: B.Tech, Dart Flutter node Sql jira python firebase mongodb 2 year old experience   more..

Contact Name: Chintala

Mobile: +91 91884 77559
Location: Kochi
Qualification & Skills: MTECH, Python - 1 year ML : 1 year AI : 1 year Git : 1 year NLP : 1 year MS Office : 1 year SQL : 1 year  more..

Contact Name: Sumanth

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: B.Tech, Programming Languages & Frameworks Dart (Flutter) RESTful APIs & GraphQL Flutter Development Custom UI & Widgets (Material & Cupertino) Responsive and Adaptive Layouts Platform Channel Integration (Native ↔ Flutter) State  more..

Contact Name: Avadhoot

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: BTech, I have over 8 years of experience in Android Java and Kotlin   more..

Contact Name: MD.

Mobile: +91 91884 77559
Location: Kochi
Qualification & Skills: MCA, I am MEAN Stack Developer with 2 years of experiences |   more..

Contact Name: Snehal

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: B.E, Application for Angular JS  more..

Contact Name: ANAND

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: bca, Skilled in Flutter and Dart for cross-platform mobile app development Proficient with Firebase (Authentication Firestore Realtime Database and Storage) REST APIs Git and custom UI UX design Experience in integrating  more..

Contact Name: Sweta

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: Bsc, My UI UX Skills: Tools: Figma Adobe XD Photoshop Illustrator UX: User Research Wireframing Prototyping Usability Testing UI: Clean Visual Design Responsive Layouts Design Systems Basics: HTML CSS Mobile-first Design  more..

Contact Name: Manoj

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: BCA, Application for Angular JS  more..

Contact Name: Mohammed

Mobile: +91 94975 90866
Location: Kochi
Qualification & Skills: Bachelor of computer applications, Basic knowledge of Html Css javascript Mongo db Etc I have completed UI FULL STACK WEB DEVELOPMENT Course at Naresh i technologies Hyderabad (2023) I have completed a online course  more..

Contact Name: Silpa

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: MCA, Php and mysql 3year and 6 month experience   more..

Contact Name: Anand

Mobile: +91 91884 77559
Location: Kochi
Qualification & Skills: Graduate, Core Java JDBC Servlets JSP Spring SpringBoot and Microservices HTML CSS JavaScript Bootstrap Oracle SQL   more..

Contact Name: Reshika

Mobile: +91 94975 90866
Location: Kochi
Qualification & Skills: B.Tech, Core Java Manual Testing SQL SQL  more..

Contact Name: Kritika

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: Graduated, Having more than 1 5 years of experience as Odoo developer Skills - python Odoo php MySQL django html css js bootstrap etc   more..

Contact Name: Biprojit

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: Diploma in Advance Visual Effects Plus, Blender Beta Tester, Skills - 1 Modelling and Texturing (Blender Maya Substance Painter Substance Designer 3D Coat) 2 Lighting and Rendering (Blender Unreal Engine Houdini) 3 Effects and Simulations (Blender Houdini Embergen Unreal  more..

Contact Name: Neelabalan

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: BE, Python Rust MongoDB Some experience with SQL  more..

Contact Name: Ekta

Mobile: +91 83010 10866
Location: Kochi
Qualification & Skills: b.tech, Expertise in building pixel-perfect UIs leveraging native APIs and deep integrations with Android SDK Kotlin Java SQLite and Jetpack components Strong understanding of MVVM RESTful APIs JSON offline mechanisms and  more..

Contact Name: Upexa

Mobile: +91 98474 90866
Location: Kochi
Qualification & Skills: BCA, 2 years of experience with Android studio kotlin java room db firebase REST API Jetpack compose Google map api Push notifications Dependecy injection Mvvm architecture and more  more..