Google Adwords (PPC) Training by Experts


Google (SEO) Certification Training

Google Adwords PPC Training

Google Adwords is a simple and effective platform that lets advertisers advertise their businesses on Google and it's advertising network. Businesses can display their ads in search results on searching certain keywords in order to reach their target audience. It helps them to grow their businesses much faster than otherwise. Advertisers need to only pay per click on the ad. Google Adwords Certification is a recognition from Google given to individuals who excel at Adwords and online advertising. Cyberoid Technologies (a training division of Nestsoft Technologies) is a first-runner in Google Adwords (PPC) Training in Kochi.

A well optimized AdWords marketing campaign can work much faster for a business to get a lot coveted first spot in seek. Google AdWords is the world’s largest advertising platform. In terms of its targeting options, increasing web traffic, reach, and reporting. In quick, the scope is actually huge for everyone who loves demanding situations.

Scope and career prospects

  • We help students become a qualified SEO Analyst.
  • All of our students have successfully placed in top IT companies in India and abroad.
  • Scope as a Adwords expert is huge if you master it and keep up to the changing trends online. We help you do that and more.
  • Adwords Certification brings more clients as it is a proof of expertise.
  • Companies are always on the lookout for skilled PPC experts who can boost their businesses.


  • We provide practical training through live projects in Google Adwords.
  • Best Digital marketing work-based certification course.
  • Our professional program can help you become an expert in Google Adwords.
  • Our training is designed for web designers, corporate marketers and even students to help them kickstart or grow their career further.
  • Our experienced employees teach using real client projects instead of the regular classroom model.
  • We provide advanced theoretical and practical knowledge in handling projects.

Training Fees / Duration

  • Rs. 2,500/- Onward (Duration: 1 Week onward)
    Internship for BTech, MTech, MCA, BCA, Bsc Students
  • Rs. 25,000/- (Duration: 200 Hrs, upto 3 Months)
    Internship Training on real projects
  • Rs. 40,000/- (Duration: 3-4 Months)
    Internship Training on real projects with Job Guarantee


Section 1 : Introduction to Paid Marketing

  • What is Paid Marketing
  • Advantages of Paid Marketing
  • Paid Marketing Channels
  • Paid Bidding Strategies
  • Direct Campaign Vs. Branding Campaign

Section 2 : Introduction to Google AdWords

  • Account creation
  • Billing methods
  • AdWords interface tour
  • Basic AdWords Terminology
  • The latest updates in AdWords
  • Account structure in AdWords
  • AdWords Account Range
  • Account creation
  • Billing methods
  • AdWords interface tour
  • Basic AdWords Terminology
  • The latest updates in AdWords
  • Account structure in AdWords
  • AdWords Account Range

Section 3: Creates Search Marketing Campaign

  • Types of Campaigns
  • Search, display, shopping, online video
  • Location settings
  • Language settings
  • Networks and Devices
  • Bidding Strategies
  • Budget settings
  • Ad Scheduling
  • Ad Extensions
  • Ad Delivery and Advertising Rotation

Section 4 : Set up AdGroup and keywords

  • Ad groups structure
  • For example Adgroups
  • Keyword match types
  • Mutual competition
  • Text match
  • Exact match
  • Negative match
  • Wide match modifier
  • Keyword Planner
  • Keyword research process

Section 5 : AdWords understands the auction and bidding

  • AdWords auction
  • What is the Rank Rank?
  • What is Quality Score?
  • Factors affecting the QS
  • The original CPC
  • Relationship with QCs and CPCs
  • Bidding method
  • Flexible bidding strategies

Section 6: Ad format and guidelines

  • Ads structure
  • Type of ad space
  • Character limit
  • Landing Page Quality
  • Examples of bad and bad ads
  • Ads creation guidelines

Section 7 : Ad Extensions

  • Place
  • Site links
  • Call
  • Application
  • Reviews
  • Call extension
  • Call out extension

Section 8 : Campaigns, ad groups and keywords and dashboard

  • Filters and Segments
  • Column Customization
  • Search terms
  • Auction Insights
  • Keyword reports
  • Automated rules
  • Keyword diagnosis tool
  • In the dimensions tab

Section 9 : Conversion tracking

  • What is conversion?
  • Types of conversion
  • Conversion tracking
  • Conversion reports
  • Practical Case Study
  • ROI calculation

Section 10 : Display ads / remarketing / mobile marketing

  • Setting up a Display Network Campaign
  • The concept of CPM and branding
  • Targeting types
  • Keyword Based
  • Interest and remarketing
  • Topics
  • Placements Targeting
  • Demographics
  • Ad formats for the display network
  • Display ad builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile App Campaign
  • Mobile ad formats

Section 11 : Video marketing

  • The importance of video marketing
  • Setting up a video campaign
  • YouTube Targeting Methods
  • Bidding type
  • YouTube ads type
  • Reporting and analyzing

Section 12 : Shopping campaign

  • Shopping campaign setup
  • Google Merchant Center
  • Product groups
  • Ad formats
  • Reporting and analyzing

Section 13 : AdWords Tools

  • Opportunities
  • Change history
  • Account access levels
  • Display Planner
  • Ad preview and diagnosis
  • My Client Center

Section 14 : AdWords Certification Exam

  • AdWords Certification Exams
  • Exam format and pass percentage
  • Sample exam questions
  • PPC interview questions
  • PDF exams guides